| EXPERT
SESSIONS are dynamic new product and business development
tools. They are focused and disciplined brainstorming session
held with experts in diverse yet, pertinent fields. Because
these experts are independent of the client organization, perspectives
and insights are gained which are different from those held
internally.
EXPERT SESSIONS are fast and effective.
In a period of 8 to 10 weeks, this tool brings fundamental
research together with the knowledge and insights of the outside
experts. Perhaps most important is that this tool provides
deliverables on which you can take action.
EXPERT SESSIONS are a proven methodology.
Literally hundreds of expert sessions have been conducted
for such clients as Dupont, Shell, Heinz, Kraft, Black &
Decker, Stanley Tools, Dow, DuPont-Dow Elastomers and Exxon.
Sessions last up to 1 day and include 5 to 10 experts from
various technical and/or market perspectives. Each expert
is pre-screened for insights and creative thinking that match
the client's objective and complement those of other participating
experts.
Practitioners, consultants and academicians who contribute
as experts are identified through The Adept Group's XcelNetTM,
a proprietary database of experts from a wide variety of technologies
and markets. These experts are frequently not in the same
industry as the client, and almost always have a different
perspective from the client's.
The identity of the client is always held confidential and
participants in the EXPERT SESSIONS are required to sign secrecy
agreements, protecting confidential and proprietary information.
All developments and ideas derived from the EXPERT SESSION
are the property of the client.
FOUR TYPES OF EXPERT SESSIONS
EXPERT SESSIONS are used for creative idea
generation and critical problem resolution in new product
and new business development. The deliverables of the process
expands an organization's insights into achieving superiority
and competitive advantage. As shown in the box, there are
four categories of EXPERT SESSIONS.
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